Information Architecture
With "Share" and "Explore" as the two main functions, we created a straightforward flow diagram to identify each entry point.
I developed three unique branding directions, each with corresponding UI layouts to match the narratives.
UX Design Commons
Branding a Web Platform
Role
Brand research, strategy & development | UI design | Logo design
Project Goal
To establish a forum for discussing and sharing insights and deficiencies in the prevailing user-centered UX design framework, as well as exploring the potential of alternative frameworks to address these gaps.
Credits
Project by – Dr. Apala Lahiri Chavan
Team – Ananya Roy, Harihar Sahu
(Human Factors International)
The final logo design was in harmony with its parent company, HFI.
Homepage
Detailing out the main pages – Homepage, Share your Work, Explore and Reuse, and Article Page.
The selected concept "Black & White" clearly illustrated the sections "Share" and "Explore".
