With a keen eye for detail and a passion for creative solutions, I work across various domains, including branding, illustration, surface design, and digital graphics. Currently, I am a freelance graphic designer and a design educator. I strive to seamlessly blend the worlds of graphic design and fine art, driven by an unwavering spirit of creativity, curiosity, and the vibrant energy that drives it all.
Hailing from a small town in Goa, my journey began with a Bachelor’s Degree in Fine Arts from Goa College of Art, followed by a Master's Degree in Graphic Design from the National Institute of Design (NID) in Ahmedabad.
Experience
2021–Present
2014–2021
2011–2014
2010
Human Factors International
Creative Direction & Design | Contract
Crafting aesthetically pleasing interfaces that align with brand guidelines and enhance the user experience. Creating engaging digital products that deliver a positive and efficient experience for users.
National Institute of Design
Visiting Faculty
Courses taught: Analytical Drawing, Elements of Composition, Portfolio Design, and Semester-end Jury (B.Des & M.Des)
Hidesign
Associate Graphic Designer
Design and art direction for three brands: Hidesign, Holii, and Promenade. Redefine the Hidesign brand, develop promotion strategies, and create surface graphics for leather bags and accessories.
Herman Miller
Senior Graphic Designer, Global Brand Design
Design and art direction for Herman Miller Group’s branded templates, standards, and design systems. Creation of designs and illustrations for both internal and external communications, as well as social initiatives.
Tata Elxsi
Graphic Designer
Branding, packaging, icon design, and surface graphics for FMCG products. Development of visual language systems for Taj Grand and Small Palaces, including Taj Maldives and Taj Palace Marrakech.
Monolith Brands
Creative Direction & Design | Freelance
Generating innovative ideas and concepts that drive brand differentiation and elevate the brand. Designing cohesive visual elements that connect with target audiences and clearly convey the brand’s message.
RV University + Strate School of Design
Visiting Faculty
Courses taught: Elements of Composition, User Interface & Systems Design
Auroville Consulting
Graphic Designer Intern
NID’s Diploma project involving research, branding, design, and illustration for Auroville Green Practices and various other sustainable initiatives.
Education
2007–2010
2003–2007
National Institute of Design, Ahmedabad
Master of Design | Graphic Design
Goa College of Art, Goa
Bachelor of Fine Arts | Applied Arts, Illustration
Merits + Awards
2007–2017
Close-Up Video Design Contest | Winner
Awarded the Pride of NID 2010
Indira Gandhi Memorial Trust Logo Design | Winner
Goa State Art Award 2007, Print Media
Goa State Art Award 2007, Sculpture
Awarded Goa University Gold Medal 2007