Dealer Brand Standards
Herman Miller
Role
Illustration | Graphic design
Project Goal
This document aims to offer marketing tools, inspiration, and a variety of templates and graphics designed to support dealers in successful selling, improve their showroom environment, and uphold brand consistency.
Credits
Art Director – Sofia Svensson-Huang, Lawrence Garwood
A series of illustrations crafted for Herman Miller's brand design system, drawing inspiration from iconic designers who have significantly influenced the company's history. Illustration has been integral to the company's legacy, producing some of its most iconic works by artists like Alexander Girard, Steve Frykholm, and others.
Excerpts from the brand standards manual designed by Sofia.